Cape Town / Serving ZA · UK · EU · US

Build AI that sticks.

Practical AI systems for businesses that want less manual work, less buried knowledge, and fewer “Jessica is the only one who knows that” moments. Installed in six weeks, in the tools you already use.

Book a 30-minute call Share your idea
6 wk
to ship
R500K
price cap
60 min
first scope call
1 day
reply, by a human
§1 — The Problem No practical middle ground p. 01

AI has no practical middle ground.

Founders, ops leads, and product owners are stuck between two extremes — neither of which drives growth or operational improvement. We’re the third option.

Option A

Cheap. Hyped. Useless.

Everyone has a $20 subscription nobody manages.

  • Five disconnected AI tools solving the same problem badly.
  • Prompts live in one employee’s head.
  • Teams duplicate work because nothing is shared.
  • Initial excitement fades within a quarter.
  • Nobody knows what’s safe, approved, or repeatable.
Option C — Syrup

Practical AI that sticks.

Installed in the tools you already use. Live by Monday.

  • One operating layer across docs, chats, CRM, email, calls.
  • Outcome-led builds, not 120-page strategy decks.
  • Six-week ship guarantee, or next month is on us.
  • Production code in your repos, not ours.
  • Replied to within one business day. By a human.
This is us. See how
Option B

Expensive. Overbuilt. Overwhelming.

Months, millions, and a phase 7 before anything ships.

  • Bloat over moat.
  • Consultants selling “AI transformation” on garbage master data.
  • Complex agent architecture for problems that need simple automation.
  • Open SOWs and creeping retainers.
  • Tech built for Silicon Valley, not real businesses.
§2 — How to use Syrup No added sugar / Added Syrup AI p. 02

We pour AI over the work you already do.

Install AI correctly and it hums in the background, fixing your long list of operational headaches all day, every day. That’s the middle ground. That’s Syrup’s sweet spot.

No added sugar
Added Syrup AI
01 — Internal knowledge
“Where’s that file again?”
Indexed in 1 week
  • Internal AI chat trained on your products, SOPs, pricing, and client history.
  • Searchable knowledge across docs, emails, processes, and notes.
  • Slack and Teams copilots that know how your business actually runs.
02 — Reporting & analysis
“Please be patient. This report takes three days.”
Auto-sent · 6am
  • AI workflows that pull from spreadsheets, CRMs, forms, and ops tools automatically.
  • A micro-SaaS dashboard for any report you need, without the SaaS bill.
  • Analysis agents that auto-send insight emails.
  • MCPs so you stop knocking on colleagues’ doors for data.
03 — Tribal knowledge
“Jessica is the only one who knows that. And she’s on leave.”
Captured in real time
  • Meeting agents that turn sales, ops, and customer calls into summaries, FAQs, and SOPs.
  • Messy explanations become checklists, onboarding guides, or skill files for internal agents.
  • “Here’s everything you need to know” handover briefs, auto-built before someone takes over.
  • A “what would Jessica do” decision-log agent. Owner, date, context, searchable.
  • Founder brain capture: voice notes, Loom videos, and strategy docs become reusable knowledge.
04 — Customer comms
“I’ll forward you the client’s WhatsApp VN.”
Live in WhatsApp
  • Reply agents trained on the founder’s tone, rules, and decision logic.
  • A WhatsApp assistant that knows your FAQs, policies, products, and pricing.
  • Turn a voice note, a JPEG, or a video into a structured job note or service ticket.
  • Build a customer profile from WhatsApps, emails, calls, invoices, and notes.
  • A personal AI assistant that summarises the day’s messages into decisions, blockers, and open loops.
Interlude · idea brief

Are you inspired?

Inspired enough to share what you want to build? Tell us in a sentence. We’ll reply in one business day. By a human.

If you want to protect your idea’s IP, share it with a human first, not AI. We’ll explain why another time.

Idea brief Nº ___ Inbox open
§3 — Ways to work Subscription / Fixed-price build p. 03

Choose your own A[I]dventure.

AI adoption is your business’s greatest adventure. Subscribe to the operating system, or have us build one bespoke agent end-to-end.

Subscription

AI Operating System

A pre-built operating layer, installed in your business.

Live by Monday
  • Internal AI chat trained on your business
  • Reusable agent library, adopt instantly
  • Searchable knowledge across docs, calls, chats
  • Reporting and meeting agents on tap
  • Monthly ops digest + on-call human (us)
From R28K /month
Subscription · cancel any month
Subscribe
Fixed-price build

Custom AI Agents

One bespoke agent, defined by a business outcome.

Six-week ship guarantee
  • Outcome on a page, signed before code
  • Six weeks, or next month is on us
  • Production code lives in your repos
  • 30-day on-call after handover
  • No open SOWs
Up to R500K / build
Fixed price · £25K · $30K equivalents
Start a scope
Not sure which? Book a 60-minute scoping call — on us. Book a call
§4 — The map Where teams sit on the AI journey p. 04

Where does your team sit?

Five honest places a team can be on its AI journey. Syrup is built for the middle — where AI quietly hums in the background and earns its keep. On either edge? We’ll tell you on the first call.

← Just curious In production →
Exploring
Curious, no install yet.
Tool soup
Five subs, nobody managing.
The middle
You + Syrup. Quietly humming.
In production
Agents shipped, no system.
Mature ML
In-house team. Edge cases only.
AI maturity  ·  left to right
anywhere in the cluster?
we can help.
§5 — The stack What we wire up p. 05

Pour some Syrup on theeeeese.

Top row: models & plumbing. Bottom row: what we do with them. If your stack isn’t here, we’ve probably wired it before.

Models & plumbing Top shelf
Claude ChatGPT Gemini Context files MCP GitHub Agentforce WhatsApp API n8n Salesforce Slack Notion Claude ChatGPT Gemini Context files MCP GitHub Agentforce WhatsApp API n8n Salesforce Slack Notion
Things we do with them House recipes
AI audit Org monitor ROI sizing AI roadmap SOP capture Meeting agents Decision log Inbox triage Knowledge search Founder copilot AI audit Org monitor ROI sizing AI roadmap SOP capture Meeting agents Decision log Inbox triage Knowledge search Founder copilot
§6 — The promise Six things other AI consultancies won't do p. 06

Six things other AI consultancies won’t do.

The Syrup promise. Read it, screenshot it, hold us to it. Practical wit, no waffle.

One
One.

Enterprise knowledge, none of the BS.

A decade of building inside large enterprises. We bring that, and use it for SMEs.

Two
Two.

We don’t think we know better than you.

You’re the domain expert. We don’t pretend to know AI possibilities inside your industry. Bring them; we’ll show you which to pursue.

Three
Three.

We’re as impatient as you are.

We like to ship. We like AI in production. If you want a 78-part strategy deck with a phase 7, don’t pick us.

Four
Four.

The budget has a ceiling.

R500K, £25K, or $30K. Below if we can. No open SOWs — they don’t live in the middle ground.

Five
Five.

Six weeks, or next month is on us.

Custom builds ship in six weeks from the signed scope. Miss the date and the next month of work is free. No asterisks.

Six
Six.

We’re not afraid to kill your darlings.

Some ideas are ripe for AI. Others are too early, too complicated, or too niche. AI only sticks when it’s useful across the org.

The whole pitch, in two words
syrup

AI that sticks.

Sticky systems for messy businesses. Less AI theatre, more useful work shipped. Book a 30-minute call and we’ll show you what to build first.

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